would be the showcase for advertising, the other the showcase for editorial matter. The revenue from Screen 1 would support the material on Screen 2—the debates, the panels, the drama, the weather, and the news. Stations and networks would be in the same boat with publications; the editors would put the whole show together, without one single assist from advertising genius. Ronald Reagan, instead of appearing for General Electric, would appear for Ronald Reagan. Advertising would be regularly scheduled and would have its separate listing in the guide. A master switch would be at the viewer's hand. If he desired utter confusion, he could watch both screens at once. If something occurring on one screen seemed more diverting than the thing occurring on the other, he could flip. The viewer would enter his living room and find both screens going full blast—bedlam. On the advertising screen Zsa Zsa Gabor would be giving the news of underarm security; on the editorial screen the Secreta
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say the least. If Hart, Schaffner & Marx happened to own a piece of a show, Mr. Kerr would twitch in his seat so violently that he would wear out his critical judgment before the first-act curtain. The TV industry should realize that being in possession of a customer’s ear is a responsibility unlike that of being in possession of his eye. The eye can reject an image, but the ear cannot escape from sound. TV from the start has seized this advantage and exploited it to the hilt, and from the start the audience has resented it. The exploitation mounts, the resentment mounts, and I think the resentment will continue to grow until something gives way and busts. Ideally, if TV is not to preëmpt the attention of the viewer and is to permit him a free choice of material, such as he enjoys with newspapers and magazines, a TV set should have two screens, one right next to the other—a delightful, if chaotic, situation. One screen would be the showcase for advertising, the other the showcase
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some females of a different order. There is still a pigpen in my barn, and it recalled to my mind certain delicious nights when I had sat up with a sow, receiving each tiny pig as it came slithering into the lantern gleam and placing it in a fairly sterile whiskey carton until such time as its mother was ready to receive it. I could not help comparing the scenes I remembered with the progressive scene I had just watched on television. And I could not help feeling pleased that among the females with whom I was at the moment engaged every uterus was in place. T he effects of television on our culture and on our tone are probably even greater than we suspect from the events of the last few years. TV’s effect on political campaigning was great, and, as Richard Rovere recently pointed out in these pages, not entirely healthy. The debates were not conducive to reflection and sobriety; they encouraged quick, cagey answers delivered in headlong style to beat the clock. TV has kept
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presence would be known by the conical pile of manure against the barn, its apex under the window of the tie-up. Most homeowners planted a garden, raised fruits and vegetables and berries, and put their harvest in jars against the long winter. Almost everyone had a few hens picking up the assorted proteins of yard and field. If you walked into a man’s barn, you found a team of work horses shifting their weight from one foot to another. This pleasing rural picture has been retouched until it is hardly recognizable. The family cow has gone the way of the ivory-billed woodpecker. Householders no longer plant gardens if they can avoid it; instead, they work hard, earn money, and buy a TV set and a freeze. Then, acting on advices from the TV screen, they harvest the long, bright, weedless rows at the chain store, bringing home a carton of tomatoes with eye appeal and a package of instant potatoes. The family flock of hens has also disappeared. I still have a flock secreted in my barn, but
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it reaches its destination. If I write a letter to a friend in the village a couple of miles away and drop the letter at the post office that is nearest my house, the letter gets taken all the way to Ellsworth, which is about twenty-five miles in the wrong direction. There it gets placed in either the right sack or the wrong sack, according to the way things are going in Ellsworth that day, and then it is rushed back across the county and goes down the road to the addressee. A better way, really, would be for me to take the letter in my hand and start out on foot with it, wearing a bright-orange cap so as to negotiate the deer crossings safely, and hand it to my friend. This would get me out into the air. Railroad passenger service has also been modernized in my state. This was accomplished by the simple, bold act of removing the trains altogether, which is about as modern as you can get and gives Maine the distinction of being the first state on President-elect Kennedy’s new frontier.
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media reduces a person’s social skills in face to face contacts. This lack of social and people skills, as some may call it, can lead to an anti-social lifestyle or personality. These types of people can develop social anxiety when they are around groups of people, especially those they do not know. One study found that online social communication skills and self-esteem are correlated. This indicates a link between the strength of offline relationships and time spent online (Jacobsen & Forste, 2011). Some may argue that social media sites can help people that have preexisting social anxiety and low self-esteem, however the weak ties that are formed between many people on social media are not necessarily basis for good relationships and progressive social interaction. Websites such as Facebook favor those who have close relationships by suggesting friends, tagging photos, asking family and relationship questions, and so on, which may cause others who are already feeling low self-e
• The Impact of it
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The Impact of it As technology grows every day, so does our fascination with what it can do. Technology is amazing and can be very useful in so many ways. It helps people communicate, transfer information, learn, discover, and even save lives in the medical field. For me, the most important uses of the technology I use is my online classes and my cell phone. Technology in transferred in different ways. Technology can be great until the media that comes with it surfaces. For example, besides for mostly school purposes, I am usually on my cell phone instead of my laptop. I have the internet on my cell phone which allows me to have apps, e-mail, and access to websites. Also, I have to admit that I do enjoy watching television. What we see on these outlets of communication and media is often negative. The time and importance we have on these forums and devices is also detrimental to our lives outside of the virtual world. Social media is another forum that impacts society. There are many