• Race and Religion
In addition to race, gender, sexual
orientation, and family, television has shaped the way that Americans think about
the issue of social class. From the 1950s through the 2000s, most characters in
TV programs have been upper-middle-class, professional people, such as doctors,
lawyers, journalists, and business owners. Working-class and poor characters
have appeared much more rarely, and they have often been portrayed in a
negative manner. TV programs have often portrayed working-class men—such as
Archie Bunker of All in the Family or Homer Simpson of The
Simpsons—as selfish, immature clowns who have trouble seeing other people's
points of view. By contrast, the women in working-class TV families have tended
to be more intelligent and sensible than the men. But in the case of
middle-class families depicted on television, the fathers and mothers are more
likely to be presented as equally mature and responsible parents. In a similar
way, television has tended to portray family life in poor or working-class TV
families as full of problems and arguments, while middle-class TV families are
more likely to be portrayed as emotionally healthy, with all the members
contributing and supporting each other. Some critics argue that the positive
treatment of the middle class in TV programming sends viewers the message that
middle-class values and beliefs are somehow better than those of other social
classes. Television has always featured some religious programming on Sunday
mornings. These shows have ranged from discussion-based programs to broadcasts
of actual church services. Religious shows expanded in number and influence
during the 1970s, when satellites orbiting the Earth allowed TV signals to be
broadcast nationwide for the first time. Several Christian religious leaders
created special programs to take advantage of the wide reach of television and
spread their religious messages across the country. This type of religious
programming became known as televangelism, and the religious leaders who
appeared on TV became known as televangelists. Religion started to play a more
prominent role in entertainment series during the 1990s and 2000s. In the
popular series Northern Exposure, for instance, several characters
explored alternative and Native American religious traditions in their search
for spiritual growth. The networks produced several other shows that focused on
religious themes, such as Touched by an Angel, Seventh Heaven, Highway
to Heaven, and Joan of Arcadia. But while the topic of religion
received more attention on TV, it was still usually addressed in a general way
and from a Christian perspective. In 1959 Congress passed an amendment to the
1934 Communications Act. One provision of the 1959 law was the Fairness Doctrine, which
required broadcasters to present both sides of hotly debated issues. As part of
a larger effort to reduce regulations affecting the broadcast industry,
Congress overturned the Fairness Doctrine in
1989. The only part of the law that remained in effect applied to political
campaigns. It gave candidates the right to respond to any negative reports
contained in broadcast TV programming. In general, however, the FCC did not
regulate the content of paid political messages, except to make sure that the
sponsor of the message was clearly identified.
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